Missing the shortlist.
An assistant may struggle to identify your business or match it to the services and locations a customer needs.
AI SEARCH IS HERE. DON’T GET LEFT BEHIND.
If AI cannot find your business or use your website, your next enquiry could go elsewhere.
Customers can already ask AI to find and compare businesses. Assistants can also navigate websites on their behalf. AI is moving quickly. Find out where your website stands now.
Get your free AI website checkPersonally reviewed. Evidence-led. No obligation.
Fictional business. Example findings, not a live scan.
Red · Confirmed serious blocker
The primary ‘Book a visit’ link opens a page that returns a 404 error. The journey stops there.
Example page: /book-a-visitWHY THIS MATTERS NOW
A customer can ask AI who to use before they ever reach your website. If your business is hard to find, your offer is unclear or the next step is blocked, you could miss the opportunity.
An assistant may struggle to identify your business or match it to the services and locations a customer needs.
Vague services or conflicting information can make another business easier for a customer to assess.
A broken booking link or difficult contact journey can stop the next step, even when a customer is ready.
Find out where you stand now.
Keep what works. Understand any gaps. Decide what is worth improving.
THE EVIDENCE BEHIND THE CHECK
AI is changing how customers find businesses, including on Google. Being visible in search results is only part of the picture. Can AI understand your business and help customers take the next step?
WHICH? / DECEMBER 2025
A Which? survey of 4,189 respondents found that 51% of UK adults use AI search tools to look for products, services and advice. 24% use them daily or a few times a week.
Survey conducted in September 2025. The 51% includes occasional use; it does not mean AI is their main search method.
Read Which?’s researchOFCOM / DECEMBER 2025
Ofcom reported 1.8 billion UK visits to ChatGPT in January–August 2025, compared with 368 million in the same period of 2024.
Visits are not individual people. These figures cover all ChatGPT usage, not just searches for businesses or services.
Read Ofcom’s findingsADOBE / APRIL 2026
Adobe reported that AI-referred visits to US retail sites converted 42% better than non-AI traffic in March 2026. AI-referred traffic grew 393% year on year in Q1 2026.
US retail data, not a forecast for UK trades or services. Adobe sells relevant marketing products. The findings do not prove that AI caused the higher conversion rate.
Read Adobe’s researchA reason to check, not a promise of results. These findings show AI usage and commercial potential, not that a particular business is losing enquiries. Passing a website check cannot guarantee AI recommendations, bookings or sales.
01 / THE CHECK
Three checks to see where a potential customer’s AI-assisted journey could break down, and what already works.
Can search services access your website, and is useful information about your business available?
We name AI platforms only when we have actually tested them.
Is it clear what you do, who you help and where you work, without having to fill in the gaps?
We check clarity and consistency across the pages in scope.
Can an assistant navigate towards the booking, purchase or enquiry that matters to your business?
We stop before submitting, booking, paying or agreeing terms.
A practical website assessment. Every report says what was tested, what was not and where the testing stopped.
02 / CLARITY, WITH EVIDENCE
A colour on its own tells you very little. Your check explains the finding, shows the evidence and puts it in context.
Green is a useful result too. If a check passes, we say so. If something has not been tested, we label it separately.
Start with your free checkIllustrative report extract
Fictional garden business. These are examples, not results from your website or a real client.
Example evidence: “Book a visit” on /services leads to /book-a-visit, which shows “Page not found”.
Developer action: update the booking link to the intended working page, then confirm it loads and the booking form can be reached without submitting it.
Example evidence: /contact names a town; /services does not explain which surrounding areas are covered.
Example evidence: /services/garden-care describes the work, location and intended customer.
WHAT YOUR £149 COVERS
One business. One website. An agreed scope before you pay, so you know what is being examined and what you will receive.
Up to five public pages, normally your homepage, key services or products, and contact or booking pages. Three questions agreed around your services, locations and customer needs.
Two agreed AI platforms, normally ChatGPT and Gemini where available. Each question is run three times on each platform: 18 recorded answers, with dates, sources and any competitors named.
Access and platform availability are confirmed before payment. Untested items are labelled. Paid accounts, large catalogues and extra locations are scoped separately.
An emailed PDF with an executive summary, checks passed and prioritised findings. Each issue identifies the page, what happened, supporting evidence and the practical next step.
The fix plan separates content edits from technical changes, with instructions your existing developer can work from. You decide who makes the improvements.
A report is not an implementation package. Fixes are quoted separately; your assessment fee is credited against agreed Foundry83 implementation.
We examine up to two public journeys towards a quote, booking or purchase, including navigation, buttons, form labels and where an assistant gets stuck.
After improvements, one focused recheck of up to three original findings is included. Request it within 30 days of the report, whether Foundry83 or your developer made the changes.
We stop before sending enquiries, confirming bookings, paying, signing in or accepting terms. A technical pass does not guarantee an AI recommendation.
Timing, agreed upfront. Free check: target of 3 working days after acceptance. Full assessment: target of 5 working days after payment and agreed information. John confirms the actual delivery date before you pay.
IS IT RIGHT FOR YOU?
Trades and local services, professional firms, hospitality and businesses taking appointments or selling online. Start with the free check if you are unsure.
Planning advertising, a redesign or a new website? Find out whether your information and customer journeys need attention before increasing the traffic.
Seen a competitor mentioned in an AI answer? Test relevant questions repeatedly and examine the evidence, rather than drawing conclusions from one response.
A polished design can still hide important information in images, slideshows or difficult menus. We check what can actually be read and navigated.
UK businesses that rely on their website for enquiries, bookings or sales. It is particularly useful before spending on advertising, commissioning a new website, expanding into a new service area or investigating why competitors appear in AI answers. Trades, professional services, hospitality and appointment-based businesses are good starting points. Large catalogues, multiple brands and complex account-only journeys need a separate scope.
For an accepted free-check request, we aim to email the summary within three working days. For the £149 assessment, our target is five working days from payment and receipt of the agreed information. John confirms your delivery date before you pay; if capacity or access means a longer wait, you will know first. These are reviewed assessments, not instant scans.
One focused recheck of up to three original findings is included in the £149 assessment. Ask for it within 30 days of receiving your report, once you or your developer have made the changes. We revisit the affected pages or journey and explain what now passes, what remains and any testing limits. It is not a new full audit or a promise of improved AI recommendations.
AI search gives customers another way to find and compare businesses, and assistants can also navigate websites on their behalf. A site can look polished and still have unclear information or a blocked enquiry journey. Checking now helps you understand where you stand and whether any changes are worth making. If the checks pass, we say so.
A concise summary of what we checked, the checks that passed, prioritised issues and one or two specific findings with evidence. It is useful in its own right. We do not hide every finding behind a payment or assume your website needs fixing.
We assess the website’s search accessibility and the business information available. Your report names a platform only if we actually searched or tested it, with the query, date and scope recorded. Otherwise it is marked as not tested. Accessibility alone does not prove that an AI service will find or recommend your business.
No. Recommendations vary with the service, query, location and information available. No assessment or website change can guarantee inclusion, a ranking, bookings or enquiries. We focus on practical issues we can evidence.
We follow the public journey towards a booking, purchase or enquiry and record where we stop. We do not submit enquiries, create accounts, complete bookings, make purchases or payments, or agree terms on your behalf. Sign-in screens, payment steps and human verification are recorded as boundaries, not automatically treated as faults.
For one business and one website, we review up to five agreed public pages, test three agreed customer questions across two agreed AI platforms with three runs per question on each, and examine up to two public enquiry, booking or purchase journeys. You receive an emailed PDF with evidence, affected pages and prioritised instructions, plus one focused recheck. The platform choice, scope and delivery date are confirmed before payment. The £149 is credited in full against subsequent agreed Foundry83 implementation. You can give the report to your own developer.
Only if the evidence justifies it and you choose that route. Some issues need a small content change or a repaired link. Others may already work well. Any improvements or rebuild are quoted separately, and you are free to use your own developer.
The initial check uses public pages. We do not need your website password, payment details or customer records. If a later piece of work needs additional access, that is discussed and agreed separately.
05 / YOUR NEXT STEP
Find out where your website stands now. John personally reviews your request and follows up by email with your free check or any questions.
John, Foundry83
Independent thinking. A personal reply.